I didn't set out to build websites. I set out to build mine.
I'm Griffin Carter. When I opened my own practice, I did what everyone does — I got quotes. Agencies talked in weeks and thousands. Template builders handed me someone else's site with my name dropped in. Neither sounded like me — and when your work runs on trust, sounding like you is the whole point.
So I built griffincartertherapy.com myself. Before clinical work I spent years in marketing and business development, and my day job now is listening to people tell me who they are. It turns out that combination is this job: draw the story out of a person, then shape it into words and design that feel like them.
When people started asking who built my site, I realized the process was repeatable — and that it never needed to take weeks. It needed a good conversation and a sharp red pen.